WAYS TO ENHANCE ON BUSINESS MANAGEMENT. It’s very important for a business management to having a customer experience. Although it is insufficient, at times it is very necessary. Most of the organizations always manage the customer experience depending on how the company is doing so that they can grow the revenue. Most of the surveys are always concerned about the company than even the buyers themselves. One gets to find that the mindset of an individual is more focused on the company. They should also ensure that they know who is their boss. This is because, when he comes on board each person will want to be ahead of him considering that he has the right to assigning new appointments, promotions, and also deals with the financial outcomes of the employee. The employees should also make it easy to their customers by ensuring that they strive and also make it easier for their customers to get and use the solutions they might be seeking. One should always inspire the employees to take the customer perspective by seeking to know the customers’ world better than the competitors. Knowing the customers’ frustrations helps a lot to both the employee and the customers. Shifting to customer experience optimization mode is also another way to instill the customer-focused decision making as a habit among all the employees. This is another way of life to socializing with the customers. The other thing that one should ensure is the mode to engage employees to resolve and prevent issues for customers. The customers experience on cross-organizationally experience plays an important role to each who might be participating. People should also take their time to listen to the customers’ experiences. The the digital meaning has however changed the customer’s experience management. Many organizations are now investing more of their resources than before. Identifying the best communication channels for the audience is always a great idea. It’s also not advisable to communicate to the customers through every channel. When one is in need to get a touch line point for a channel, all it needs them is to go to the company’s website, the social media channels. With the optimization of touch points, companies can work to converting existing profitable customers’ into more profitable ones. The use of market research to identify and understand the target audience is one of the ways in which brands can improve the efficiency and the effectiveness. The people are also supposed to concentrate on the resources of the target market list. Bringing more customers is an easy way to do this since all that it requires is implementing on the analysis and measurements of the effectiveness of different strategies. It is also important to remember that the assessment of customer experience management goals can also aid in the identification of the most effective customer touch points.