Unlike offline marketing, web analytics, site tracking and web statistics means you can discover precisely how, when and why your visitors react to your offers.
So tracking visitor routes and reactions on your web site is not just to garner statistics. Sifting through the data will provide nuggets of gold - information that will tell precisely when, where and what your visitors are doing, and how interested they are. Right now it's probable that 50% leave within 3 seconds of hitting your home page. By analysing traffic data in conjunction with your business objectives you can see exactly what you need to change to meet your goals.
We use advanced tools to do this. Web analytics, site tracking and web measurement are not rocket science but it is complicated and needs experience and skill to intepret the results and make cost effective recommendations for change.
And it needs to be done regularly to make the most of your investment.
