Affiliate marketing has become an indispensable growth channel for many online marketers. E-consultancy estimates that the value of affiliate driven sales in the UK has risen by £1.05bn in 2 years. It is generally accepted that a well managed affiliate program should be capable of delivering around 30% of the entire on-line generated revenue.

As always with an emerging direct response channel, its success in delivering accountable results means marketers are keen to scale volume.

Dealing with a portfolio of networks can be difficult from an administrative perspective. Simply having the technical systems and experience to Identify your highest performing affiliates and networks, along with the physical resource to develop the robust relationships required in ensuring they work hard to promote your product and brand, can become cumbersome.

Program promotion and development is essential, particularly if your product has a distinct competitive advantage in a market or is complex in its selling proposition. It is exactly this that requires the time and resource, but unfortunately this aspect is often overlooked in affiliate programs and therefore expansion is limited.

Accountability, transparency and control are probably the most obvious. With an effectively managed affiliate marketing program, you are in control. You specify whether you are rewarding affiliates for sales, leads or calls, defining In advance the amount you are prepared to pay for every such result. You pay affiliates only once these results are delivered.

Our first step is to understand your company. Which affiliate program is intended to deliver to business? In what market environmentswill your program operate? We will challenge your current understanding of the affiliate marketing channel and examine your objectives from a short and long term perspective which we often find differ. From this we will create a strategic plan of approach to developing your affiliate proposition which will be essential in directing our relationships with your highest performing affiliates and networks and integrating with your existing marketing activity. Managing affiliate programs on behalf of our clients is not all that we do, so we are constantly on top of the developments and issues which may affect the performance of your program. We understand the implication and opportunity presented to your business that subtle changes in the structure of the affiliate channel can represent and we have the experience to know how to avoid the common pitfalls.

Our technical and data departments implement tracking solutions for our clients' affiliate campaigns and coagulate the data we receive from the various different networks and affiliates within a specific program into one central point. Alongside this we provide valuable analysis and commentary which allows accurate forecasting of budget and volume, and performance management.

By using our finance team, we are able to offer centralized billing and payment solutions which create the economy of scale to open up the entire affiliate channel to your program.

Program marketing is the key facet to your programs success. We provide a constant and independent representation of your program to the affiliate community through a diverse

range of marketing techniques, ensuring you consistently remain a focus of the highest performing affiliate partners. Our constant presence in the market also allows us to ensure your rewards and bounties are aligned across the networks and used as efficiently as possible market.